 Social
media marketing is a term that describes use of social
networks, online communities, blogs, wikis or any other
online collaborative media for marketing, sales, public
relations and customer service. Common social media marketing
tools include Twitter, blogs, LinkedIn, Facebook, Flickr
and YouTube.
We create and lead powerful social media campaigns that
will intelligently rocket your traffic, promote your brand
and grow leads and sales with maximize ROI to give you
a power and importance in the marketplace.
What Social Site should you target?
There are hundreds, if not thousands of social media sites.
Because there are so many it can be difficult to figure
out which ones to target. In an ideal world you would
target them all but with limited time it’s important
to prioritize. If you are wondering which social sites
to target, wonder no more because these 5 steps should
answer your question:
Step 1: List out the
keywords associated with your website.
Step 2: Once you have
a list of all the major keywords that are related to your
website, go through the social media sites that look more
visited, visit each and search for all of your keywords.
Step 3: In certain
social sites you will get tons of results and with others
you will get no results. The sites that have few to no
results can be crossed off your list and the sites that
have tons of results are probably the sites you want to
target.
Step 4: Before spending
time targeting a site, do a check for competition. Chances
are your competition is leveraging the social web. Take
the time to search for your competitors’ content
on the social sites you’ve selected. Instead of looking
to see who has stories submitted on these sites, you need
to look at who leveraged what social site successfully.
By “successfully” I mean that your competition
had a story that received enough votes to go popular or
to the homepage of the social media site.
Step 5: The final
step helps you decide whether to continue submitting to
a particular social media site. Visit all those that allow
comments, and see if any users offered an opinion about
your website. You shouldn’t always take these comments
seriously because many will be a joke, but they should
give you an idea of what the users of these social websites
think about your website.
Once you have done these final two steps you should be
able to come up with a smaller list of social sites that
you can focus on. |
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